Wearing different hats, chasing one long love affair with the written word.
Some people read for pleasure. I read for a living — and somewhere along the way, I started writing the words I once only reviewed.
Became a reader at 8, a writer at 12, a blogger at 18, a copywriter at 22, and a founder at 25 — every chapter of my work has come back to the same thing: a good sentence, in the right place, can change how someone sees the world.
Since 2012, I've been helping authors & publishers market their books to the right audience through the right channels — with customised strategies across book marketing, author branding, influencer marketing, and media & PR coverage.
A career in advertising spent leading creative — turning strategy into ideas people remember, and words into work that moves.
Leading campaigns end to end — concept, copy, and craft — across brands and categories.
Finding the human truth in a brand and building a voice readers actually want to hear.
Turning ideas into visuals that speak — art direction and design that make a story impossible to scroll past.
Want the full picture of my advertising work and clients? Get in touch — and we'll add a portfolio or case studies here.
The Color of Us featured in The Hindu BusinessLine's curated summer reading list.
Read the article →
MissBookThief won the IBA 2017 in the Books category — awarded India's best book blog.
View the award →
An intimate conversation with The Bookoholics about poetry, loss, and the writing life.
Read the interview →A handful of my short fiction — little worlds to slip into for a few minutes.
A haunting tale of what the still water remembers.
Read the story →
A fleeting wish, and the night it almost came true.
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Two strangers, one journey, and a conversation that lingers.
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Love, habit, and the quiet rituals we keep.
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A tender goodbye, and the love that outlasts it.
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A childhood memory that still creaks in the wind.
Read the story →Once in a while I write to my readers — what I'm reading, what I'm writing, and the small literary joys in between. Slip your email in and join the circle. No noise, just stories.
For author collaborations, book reviews, speaking, or creative work — drop a note and I'll get back within a day or two.
Find me online.